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Slippery Jelly at the head of a dubious idea

Have you ever heard of David "Jelly" Helm's famous car "check" the promotion he made to a student of the school board?

He sent a picture to the Martin Agency. Outside the box, he said, "I understand that the agency Martin is hiring art directors $ 22,000. "Inside there is a check for 22,000 dollars to name the Martin Agency, along with a note saying: "When do I start?"

Very clever. This made the One Show annual. Jelly And he helped get a job, so the story goes. But now wants students to pay to work in advertising – really.

He's starting a program called "12." It is a 13-month pilot program Ad schools, which will be based at the office of Wieden & Kennedy Portland. Twelve students will be admitted per year, hence the name.

According to a article published in Adweek, tuition is $ 13,000. When I saw that number, my eyes were popping out of their sockets.

What $ 13,000 tuition makes them buy?

"They did everything from answering phones to sending materials, creativity, development strategic and media work, "said Helm Adweek.

In other words, students will pay to do things other people paid to do. Without any guarantee of a full-time performance in Wieden, or elsewhere, after completing the program.

Is it me, or this program completely bad sound quality?

This seems quite different from a typical unpaid internship lured by the promise of managing their own "agency-of-an-agency" it sounds as if students are selling themselves in a year of servitude, of which W & K and their clients can benefit greatly.

Wieden & Kennedy seems to be taking a lesson from its largest client, Nike. Some of the Nike shoes are manufactured in Indonesia by workers who earn $ 2.50 a day. But even that is more than $ 2.50 Wieden children succeed.

It is reported that over 1,000 people expressed interest in joining 12. Yes, the buying your way into the advertising industry has become an attractive option. We all know that those who attend a school announcement is for creative, at least one method of reaching the top of the line. Heck, even a college degree comes with the unspoken promise of a better life.

But ad schools accredited (full disclosure: Yes, I went to one) offer flexibility for students to obtain part-time jobs to cover expenses. Anybody want part-time work after working all day (and possibly night) in Wieden?

What about living expenses and the Board and the Board-which is not in Dan Wieden sleep sofa, how students expect Jelly "12" to pay for all this? That any right-minded parents want your child do this? And the tuition (assuming this is not an accredited educational program, student loans are not an option) means only rich kids could afford this?

I can not think of any other industry that recruits youth like this. Perhaps Hollywood still smells like a 'dream of their way to the superior system. But even working in the mailroom of the William Morris Agency is a paying gig.

No, the agencies do not train people more creative and not have no time to lose in juniors that can not begin to run. But a man's real world experiment Education is another low-cost assistance. This means that now Jelly will be leading the latest legal form of slave labor. And since it is Wieden, not an e-shop live in Indianapolis, who can get away with this nonsense.

I hope there's more to this "12" program that has been publicized until now.

I met Jelly Helm, and I know he has a deep passion for advertising and a real desire to see the advertising has a positive impact in society.

But this idea sounds like manipulation. Convince hungry wannabe ad industry who are "fearless, reckless, passionate and prolific" (as W & K site Web indica), when they are simply gullible, ambitious, desperate, and above all rich.

Jelly Maybe I should go back to what he started doing: make announcements. Art might direct a sequel to "Good vs. Evil in situ. And he threw in both functions.

About the Author

Branding. Religion. Censorship. Office politics. Global politics. Sexual politics. And getting drunk during a job interview.
Since 2002, Danny G. (a.k.a. Dan Goldgeier) has been writing the most provocative advertising columns ever published. They’re all witty, thoughtful and probing, and a must read for those who want a perspective rarely seen in traditional industry publications.
An Atlanta-based copywriter and ad school graduate, Dan has worked at shops big and small. He reads incessantly about advertising, and is a whiz at rock & roll trivia. Learn more about him by visiting his copywriting website or AdColumnist.com, the View From The Cheap Seats Archive website. You may also find articles by Danny G at TalentZoo.com.

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