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The benefits: Run the Olympic train journey – the Olympics, the benefits of Dell – sports and leisure

When Samaranch announced Beijing on 2008 Olympic Games By the time the city will host the Olympic Games the Chinese people life began to change. Sponsor of the Olympic Games venues, Fuwa Olympic opportunities, such terms as torchbearers focus of media attention, and for Chinese companies but also for marketing and promotion marks a great moment for the upgrade, as the biggest sports brand in China, how Dell benefit of using the Olympic Games shares the warm wind?

Hui on Dell Stores, Advertising Words used to find "my personality" suddenly became the English "ONTHEWAY." In fact, after the Spring Festival in early 2007, the benefits of Dell LOGO, slogans, brands and so quietly changed the English name, and these changes will create a strong brand of benefit to the brand promotion of enterprise development, to avoid a price war to win an Olympic business opportunities option.

Dell, chairman of Dingming Liang Hui said that the benefits of Dell's standard action is mainly intended for Beijing Olympics 2008 Olympic Games and many national companies in a matter of marketing and various non-Olympic marketing, Dell introduced a new pan-Hui Olympic strategy marketing, with the history of the Olympics to promote opportunities for rapid international brand image. In addition, Dell's profit from this year launched the brand in a storm three years continuous updating, and all targets, aim at the Beijing 2008 Olympic Games has brought the sports industry.

It is understood that Dell is the first batch of performance athletic footwear manufacturing plants in 2000, the inmate Sports rapidly increasing demand market, Dell Hui saw the enormous opportunities of the domestic market, began selling its own brand in the domestic market, sports shoes. However, Nike and Adidas in the international market, the two giants, the domestic market and Li Ning Anta Competition for the market, Dell has entered the Chinese Hui Although first-line sporting goods field brand, but it is inevitable that some embarrassment.

With the 2008 Beijing Olympics is approaching, more and more local companies trying to Olympics cut their own cake, so the Olympic marketing and the non-Olympic marketing, a local brand focuses on strategy marketing.

Ding Mingliang that the Games will open in Beijing will bring together the world's attention has been to Beijing, but also several million foreigners arrived in Beijing for the Olympic Games in various ways. China's brand, it is a hundred years Come and opportunities, but the Chinese flag and graphics Chinese, foreigners do not understand what it meant, the benefit for the purpose is to make the brand essence of matter with the international strategy to communicate with the world.

Dell Profit for the underlying process, we can easily see that has profound implications. First, it incorporates the new English "campaign creative arts without limits "fundamental values of the brand. Secondly, the new English name more international sense of fashion sense, a sense of credibility and quality, premium brands help to improve the capacity, the English name clearly shows the new brand positioning?? Exercise faction of creativity. Finally, Sporting Goods, the 2008 Beijing Olympics is a perfect opportunity to improve and spread the brand, Dell has the advantage of promoting the Olympic Games as a platform for action is a significant dial Olympic benefit of the marketing strategy.

Looking around, local Olympic sponsor in China, there is only the simple use of the logo of the Olympic Games. Sponsor Logo Olympics logo and combinations using only played early Consumer Who sponsored the relationship between the mark and the Olympics, however, when all the sponsors are doing this, consumers can not distinguish the basic cooperation partners, sponsors, the sole supplier, the supplier the difference between the four levels of sponsorship. In such circumstances, the lack of sponsors Olympic long as the sponsorship of athletes, part broadcast sponsorship, sponsor sports teams and other participants can also play the equivalent "the Olympic sponsors' purpose.

The benefits to the Olympic level of the pan is the first step in marketing, is now established the benefits of Dell's global consumer can read more of an identity problem, then Dell would also like to meet consumer see the benefits, buy the issue, Del Pan Hui Olympic marketing is still a long way to go.

Beijing 2008 Olympic Games, Dell is working from the Olympics to benefit the hearing, the Olympic relay, Olympic athletes during the Olympic Games a positive combination of advertising and several pan-Olympic marketing resources. In addition, Dell also benefit from advertising, product promotion and a series of measures to upgrade. assistant CEO special benefits

Why bother wrote: Commercials need passion, rationality requires. Across the market, all the sale of services. Delivery accuracy is a measure of the effects of the implementation of the most important indicator. About the Author

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